Baidu Union Advertising Shield: A Cat and Mouse Game
The introduction of Baidu Union’s “anti-advertising shield” is still relevant today, and we’ll delve into its features and functionality. As a webmaster, I’ve had my fair share of experiences with ad blocking, and I must say that Baidu Union’s approach is a refreshing change.
The Reality of Ad Blocking
For those who are not familiar with ad blocking, it’s a plugin that allows users to block ads on websites. While it may seem like a simple solution, ad blocking has become a complex issue for bloggers and website owners. Many owners use ad blocking to block ads on their own sites, but also want to serve ads to their visitors. This ambivalence has led to a cat and mouse game between ad blockers and website owners.
The Hardest Hit: Mobile Devices
The hardest hit by ad blocking is the mobile side, where mobile terminal browsers like UC, millet native browser, QQ browser, and Opera have enabled ad filtering by default. This has resulted in a significant loss of revenue for bloggers and website owners. Baidu Union, too, has been affected by this trend, which is why they withdrew from the “anti-advertising shield” test function last year.
Adblock Plus: The Culprit
The famous Adblock Plus has been the main culprit behind this trend. While it may seem like a simple solution to block ads, it has become a complex issue for website owners. Baidu Union’s anti-advertising shield is designed to solve this problem by providing a way to block ads on most PC-style web pages and mobile web pages.
How to Set Up Baidu Union’s Anti-Advertising Shield
To set up Baidu Union’s anti-advertising shield, you need to follow these steps:
- Access the anti-shielding settings: Go to Baidu Union - co-management - anti-shielding settings.
- Add the “Code Names” and “retrieve the domain name”: Fill in the required information, which includes the domain name and the CNAME DNS resolution.
- Submit the information: Make sure to submit the information without any errors.
- Wait for the configuration to take effect: The configuration will take effect after one hour.
- Replace the anti-shielding successful launch code-named “anti-masking code”: Use specific tags to replace the anti-shielding successful launch code.
Precautions
Before using Baidu Union’s anti-advertising shield, keep the following precautions in mind:
- Anti-advertising shield is currently only for mobile terminal browsers: PC end is invalid.
- The anti-advertising shield does not mean that the advertising may be “free”: You still have to pay attention to the user browsing experience.
- Baidu Union regularly tunes into anti-shield strategy: Be prepared for updates and changes.
- 360 mobile client browser is said to “anti-masking” has no effect: This may not be the case for all users.
The Effect of Baidu Union’s Anti-Advertising Shield
After enabling Baidu Union’s anti-advertising shield, I noticed a significant improvement in the amount of ads shown on my website. While it’s not a perfect solution, it’s a step in the right direction. I’ll continue to monitor the effect and share my findings with you.
Conclusion
Baidu Union’s anti-advertising shield is a cat and mouse game between ad blockers and website owners. While it may seem like a simple solution, it’s a complex issue that requires careful consideration. By following the steps outlined above, you can set up Baidu Union’s anti-advertising shield and improve the amount of ads shown on your website.