Evaluating the CCTV News: “It is Said That the New Year” Big Data Phenomenon
On February 11, 2015, China Central Television (CCTV) launched its evening news program, “It is Said That the New Year,” which aimed to observe various phenomena on the eve of the Spring Festival with big data. This innovative approach has sparked interest and debate among professionals and enthusiasts alike. In this article, we will delve into the evaluation of this big data phenomenon and its significance in the field of data mining, news media, and statistics.
The Data Behind the Phenomenon
The CCTV program utilized data from Baidu and 360, two prominent Chinese technology companies, to analyze various trends and patterns. The data revealed some fascinating insights, including:
- Maximum Return Flow: The maximum return flow of people to their hometowns in the Beijing, Yangtze River Delta, and Pearl River Delta regions was observed.
- Store Floating Family: It was found that 11% of people booked tickets online, indicating a growing trend in e-ticketing.
- Traditional Light Taste: The search for “boiled fish” in Guangdong province topped the list of traditional light tastes, suggesting a large number of workers from Chongqing and Sichuan in the Guangdong region.
Evaluating the Application of Big Data
The effectiveness of the CCTV program’s application of big data can be evaluated from multiple angles:
- Data Mining and Applications: How does the CCTV program’s application of big data rank in the current big data field? What are the strengths and weaknesses of using Baidu and 360 data?
- News Media: Is the use of big data in news media a relatively new attempt? How does the CCTV program’s approach compare to other news outlets?
- Statistics and Logic: From a data mining academic perspective, how accurate and useful are the CCTV program’s interpretations of the big data? Do they provide fresh perspectives and conclusions?
- Partnership and Incentives: What are the motivations behind Baidu and 360’s participation in the CCTV program? Are there any incentives for their cooperation?
Comparing with Past Data Analysis Initiatives
The CCTV program’s approach to big data analysis can be compared to past data analysis initiatives, such as the short data analysis series launched by Taobao in recent years. How do these approaches differ, and are there any signs of imitation or inspiration?
Conclusion
The “It is Said That the New Year” big data phenomenon has sparked interest and debate among professionals and enthusiasts alike. By evaluating the application of big data, news media, statistics, and logic, we can gain a deeper understanding of the significance of this approach and its potential implications for the future of data mining and journalism.
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