iCDO Weekly News
Vibrato to Increase: A New Era for Product Search
Tencent’s vibrato is set to undergo a significant transformation, with the introduction of a new “commodity bar” feature designed to facilitate product search. This innovative tool will enable users to search directly on the vibrato small program, allowing them to access a vast library of goods and commodities. By synchronizing the applet’s inventory with the site’s search engine, users will be able to find products more easily and efficiently.
Google Introduces Privacy Tools to Limit Online Tracking Cookies
Google has announced plans to launch a new feature, similar to a “dashboard” in the Chrome browser, to provide users with more control over online tracking cookies. This move is expected to help the company stand out in the competitive online advertising market. Although the new tool is not expected to significantly reduce Google’s ability to collect data, it will provide users with more transparency and control over their online experience.
Google Releases Search with Voice Assistant “Applets” for Testing in June
Google has announced the launch of a new feature called “Mini-apps” (applets) in search services and voice assistant Google Assistant. This interactive process will provide real-time content and enable users to access a range of applications and services directly from the search results page. The test will be invited to start in June, allowing developers and users to experience the new feature and provide feedback.
Aurora Big Data: Intelligent Speaker App Industry Penetration Rate of 2.15%, Still Has Vast Room for Growth
Aurora Big Data has released a report on the intelligent speaker app industry, highlighting significant growth and penetration over the past year. The report shows that the industry has seen an increase of over 8 times in subscribers, from 2.57 million to 23.7 million, and a penetration rate of 2.15%. The data also reveals that the average user installs 1.03 apps on their smart speaker, with a consistent user preference for Lynx elves, small speakers, and DingDong intelligent speakers.
US Digital Advertising Revenue Exceeds $100 Billion for the First Time
According to a report by the Interactive Advertising Bureau (IAB), digital advertising revenue in the US reached $107.5 billion in 2018, surpassing the $100 billion mark for the first time. The report highlights significant growth in mobile video and digital marketing, with mobile video advertising revenue increasing by 40% and social media advertising revenues increasing by 30.6%. However, the rate of expansion in social media advertising has slowed down, with a compound annual growth rate of 46.6% between 2012 and 2018.
Department of Commerce: Online Retail Sales Reach 2.24 Trillion Yuan, an Increase of 15.3%
The Ministry of Commerce has announced that online retail sales reached 2.24 trillion yuan in the first quarter of this year, an increase of 15.3%. The report highlights significant growth in physical goods online retail sales, with an increase of 21% and a contribution to total retail sales of social consumer goods growth rate of 41.2%. The data suggests a strong start to the national network of retail market.
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iCDO (internet Chief Data Officer) is a Chinese Internet full name of the official data, a specialized learning media platform focused on Internet data-driven marketing and operations.