“Internet + Medical Beauty”: How to Build a Medical Industry Star and Create a New Oxygen in the American Empire
Beauty is an inherent human nature, but also the beauty of the heart, created a moment, “Yan economic value.” In the “see the face” of society, shaping not only brings beautiful appearances, but also forces people to be happy in their families, leadership at work, and influential in life, prompting more people to invest in their appearances. As a result, the United States has become a major health hot consumer market, and the industry has a saying: “How many people will be pleased with their appearance, how much will the US medical market grow.”
According to the “New Oxygen in 2018 US Medical Industry White Paper,” the Chinese medical market size reached 224.5 billion yuan, with a growth rate of 27.57 percent. Compared to South Korea, the Chinese medical market has six-fold growth in space, which means that there will be hundreds of millions of US consumers seeking health services. Over the next 10 years, the Chinese medical market will slowly unfold, with a trillion-dollar market size.
In this huge market, the US medical industry has gained the favor of natural capital, with financial investors such as Sequoia Capital, Latitude, Longitude, IDG, and others, as well as giants like Tencent, Hengda, Wanda, Suning Universal, and others. The rapid development of the Internet has also fueled the US medical industry. In 2011, many entrepreneurs entered the US medical field, driving the trend of the times, with the emergence of O2O and APP.
The rise of mobile Internet platforms has provided a “fast track” for doctors to enter the US market, offering a huge spread of social forces, and the US medical industry has used emerging platforms to quickly realize the beauty brand communication and education. The new oxygen was born in this market environment, with the concern of the industry along the way.
The Pain Points of the US Medical Community
In the context of so many medical platforms, the world’s largest Internet platform for US doctors has emerged. The use of Internet technology to build a transparent information platform has opened up businesses and users for the US medical institutions. However, the industry has been plagued by heavy marketing, channel wins, and high costs of customer information, which are opaque and prevailing.
Decomposing the pain points, we find that information opacity is the root cause of high costs. On one hand, users do not have enough sources of information, and daily life, beauty, and other consumer decisions are generally based on acquaintance recommendations or rely on beauty bloggers, which are popular reasons for community platforms. On the other hand, marketing by US medical institutions is limited and can only cause a certain degree of concern in the region.
Breaking Industry Transparency through Information Integration
Information integration is the key to breaking industry transparency. Because of the information opacity, US medical institutions have heavy marketing, with marketing costs accounting for up to 50% of total revenue, and profit margins of US medical doctors’ agencies drastically reduced, leading to high prices of projects, which will be passed on to consumers.
The new oxygen has caught these pain points through the establishment of the platform, on one hand, opening up consumer and pharmaceutical equipment manufacturers’ information channels, and on the other hand, through the establishment of pharmaceutical product information repositories, which is a very wide field of pharmaceutical medical beauty, equipment, and supplies database, giving consumers the right to choose.
Reducing Marketing Costs and Improving Quality of Service
The new platform oxygen has reduced the cost of marketing agencies, won stable customer channels, and focused more on improving the quality of service. On the other hand, the US medical prices have been stimulated, and consumption has been increased.
UGC Established Evaluation System
The new platform oxygen’s most prominent feature is the community model, which improves the transparency of information industry from the consumer’s point of view. With different public hospitals, the US medical profession does not have a standardized evaluation system. We went to see a doctor, is the first choice of the top three, followed by three years of professor doctor, this is almost does not need to make too many decisions.
But if do a double-fold, which agency is best, which doctors choose the best, not judge. The real user case will add credibility to break the psychological barrier most people. The new oxygen-founder of Venus in 1999, started doing community, when he was studying at Tianjin University, made the first forum. In 2001, after graduation to enter TOM, in 2004, he served as director of product operations Mop.
Creating a Closed Loop Trust Industry
The new oxygen has established a closed loop trust industry, with three links: safety, reputation, and evaluation system. Safety is the first consideration, requiring only regular and high-quality hospitals and doctors before they settle in the new platform oxygen, and sent in 220 cities of special services personnel, field hospitals, and doctor’s qualification examination, reputation, and status in the local business.
Meanwhile, the new oxygen combined with Taikang launched the first plastic effect risks “oxygen Paul,” covering 37 US medical projects. In conjunction with the user community evaluation system, and strive to provide users with security. Above three links, creating a closed loop trust industry, multi-faceted solving the user to worry about the most part.
The Future of the US Medical Industry
The use of technology and services to break the fundamental consumer concerns, it is skyrocketing. This paper involved Tencent cloud from media-sharing plan, you are reading also welcome to join and share together.