The Resilience of Site Navigation: A Timeless Product in a Rapidly Changing Internet
Site navigation, a browser tailored for each product, has a history dating back to the dawn of the internet. In the era of mobile internet, the browser has faced stiff competition from native apps, but it has managed to regain its footing through HTML5 and web site navigation. The recent acquisition of site navigation by a company worth 2.65 billion yuan has once again proven the truth of its enduring vitality.
A Low-Key yet Lively Market
The acquisition of site navigation has not drawn much attention, but public data reveals that this is a low-key yet lively market. Hao123, for instance, has seen its income exceed 2 billion yuan, approaching a third of Sohu’s revenue. Similarly, 2345, a general navigation company, has seen its annual income reach nearly 500 million yuan, with profits of up to 112 million yuan. Sogou and 360 site navigation have also found success through their navigation services.
A User Survey Reveals the Power of Site Navigation
A recent user survey has revealed that the majority of users are familiar with internet navigation and site navigation, with over 70% of users having heard of these services. Hao123 and 2345 have seen significant success in this regard, with Hao123 reaching a user awareness rate of 83.41%. The survey also revealed that site navigation is used by high-quality users, with 71.35% of users having an undergraduate degree or above.
The Reasons Behind Site Navigation’s Success
So, why do people use site navigation? The answer is simple: it is efficient and easy to use. Users can quickly access high-frequency content without having to input a URL, making it a convenient option for many. Additionally, site navigation is often the default option in browsers, making it a sticky product that is difficult to dislodge.
A Strong Business Model
Site navigation has a strong business model that is based on traffic and advertising. The company earns revenue through paid inclusion, PPC, traffic distribution, revenue sharing, gaming transport, built-in search, display advertising, ad networks, and certification fees. This model is more suitable for the smaller mobile internet market, where UC has seen significant revenue from navigation pages.
The Future of Site Navigation
In the future, site navigation will continue to play an important role in the internet ecosystem. With the rise of mobile devices, site navigation will be equally important in the mobile terminal. The company will need to adapt to new technologies, such as LBS and big data, to remain relevant. Additionally, site navigation will need to explore new business models, such as the introduction of separate browsers, independent apps, and personalized recommendations.
The Coexistence of WEB APP and Native App
The rise of native apps has led some to declare the death of web apps and site navigation. However, this is not the case. Site navigation has managed to coexist with native apps, and its future looks bright. In fact, site navigation has become a crucial component of the internet ecosystem, providing users with a convenient and efficient way to access high-frequency content.
Conclusion
Site navigation is a timeless product that has managed to endure in a rapidly changing internet. Its success can be attributed to its simplicity, efficiency, and strong business model. As the internet continues to evolve, site navigation will remain an important component of the ecosystem, providing users with a convenient and efficient way to access high-frequency content.